I assume that the reason that PRS has "signature artists" (like every other guitar maker as well) is so that these individual musicians, being highly visible, can promote the instrument they are playing to all those potential new customers out there who listen to that particular artist. But is seems that I am weird in that (with the exception of less than a handfull of guitar players*) I have never heard of any of PRS signature artists; and in many cases, I've never heard of their band either. So I find myself surfing the PRS web site and following links to artists and bands to learn more about them and not the other way around.
So, is it safe to say that I'm just weird? Living under a rock? Don't get out much?
[* Carlos Santana, Ted Nugent, Chad Kroger]