How to Partner With Brands for Artist Endorsements

What makes an artist-brand partnership great? Join industry veterans Beverly Fowler and Lindsay Love-Bivens, artist and community relations directors for PRS Guitars and Taylor Guitars respectively, along with artists Mark Lettieri and Erick Walls for an insightful discussion of how bands and brands can partner for success. Expect practical advice for both the artist and brand sides of this equation with a focus on remaining authentic for mutually rewarding collaborations. This session will be moderated by Tim Pierce, sought-after session guitarist, instructor and content creator.