PRS Guitars Featured on CNBC's "Now We Know!"

Mark your calendars because PRS Guitars will be featured on CNBC's "Now We Know!" with host Steve Guttenberg this Saturday, June 28, at 9 AM ET. The segment offers an in-depth look at our guitar manufacturing process and the philosophy that guides our instrument design.

The episode takes viewers on a tour of our Stevensville headquarters, showcasing the craftsmanship that goes into each PRS guitar. From our entry-level models that introduce new players to the PRS experience, to the custom instruments played by artists like Carlos Santana, the segment demonstrates how we approach building guitars for musicians across all skill levels.

Cameras captured our design and manufacturing processes, including the hand-finishing techniques that define our instruments. The segment also explores our expanded product line, covering our acoustic guitars, amplifiers, and ongoing innovations in music technology.

Since Paul Reed Smith founded the company in 1984, PRS has maintained its commitment to quality craftsmanship while expanding its reach in the global music industry. The CNBC feature examines how we've evolved as a manufacturer while preserving the attention to detail and innovative spirit that established our reputation.

The segment highlights our approach to instrument making – balancing traditional lutherie techniques with modern manufacturing capabilities. This philosophy allows us to serve both emerging musicians and established professionals with instruments designed to meet their specific needs.

"Now We Know!" airs this Saturday, June 28, at 9 AM ET on CNBC. The broadcast will also include a national television commercial for PRS Guitars.

To learn more about our complete range of instruments and our manufacturing story, visit PRSGuitars.com. Whether you're familiar with PRS or discovering our guitars for the first time, this segment offers valuable insight into our process and commitment to musical excellence.