PRS Guitars 2021 Virtual Launch Party: Artists Added, Full Event Schedule Posted

In December, PRS Guitars announced their “2021 Launch Party” that will air on the company’s YouTube channel on Thursday, January 14, 2021 at 7:00 PM EST. During this event, PRS will be making new product introductions, sharing artist performances, and hosting live guest appearances to talk all things gear.

In addition to previously announced artist appearances of Mark Tremonti, Zach Myers, and Jimmy Herring, PRS has now announced David Grissom, Mark Lettieri, and John Mayer will joining in the fun.

PRS Artist Tyler Larson of Music is Win has curated a Lick Lesson with fellow players Sophie Burrell, Tomo Fujita, Ben Eller, RJ Ronquillo, Herman Li, Tim Pierce, Andy Wood, Dave Weiner, Corey Congilio, Boscoe France, Michael Palmisano, Bryan Ewald, and Lee Anderton.

PRS will also be sharing two performance showcases, including an acoustic showcase featuring Larry Fleet, Justin Johnson, Magnolia Boulevard, and Martin Simpson and a PRS Pulse Artist Showcase, featuring Jimena Fosado, Phillip Hamilton, Scott Reeves, Sophia Gripari, and Terence Young.

For the full schedule and to register for this free event, please visit www.prsguitars.com/launchparty2021.

“We want to invite our community – our artists, players, fans, and dealers and distributors – to come together with us as we celebrate the start of a new year that we believe is full of excitement for PRS players,” said Paul Reed Smith. “Guitar playing has always been a source of joy, and we are thankful to have been part of that in 2020. Let’s kick off 2021 together and have some fun on the 14th.”