PRS Guitars, GRAND-AM, In Tune and DW Partnership

PRS Gear Heaven Party Events, Concerts and Store Events Planned

Posted May 07, 2013

Paul Reed Smith Guitars has teamed up with In Tune Monthly magazine, DW (Drum Workshop) and Guitar Center to help celebrate their 2013 official partnership with GRAND-AM Road Racing. For four consecutive years, PRS has partnered with GRAND-AM Road Racing’s Rolex Sports Car Series by providing race-winning teams with unique fully-functional trophy guitars. Guitar Center will be the exclusive retailer of a limited number of 2013 GRAND-AM replica trophy guitars and will host Guitar Center Fan Day events in select locations for the second year in a row. To heighten the excitement this year, PRS has invited fellow American instrument manufacturer, DW (Drum Workshop), to join the fun and help pump up Fan Day and “PRS Gear Heaven Party” events.

One of PRS’s favorite elements of these partnerships is the “Race to the Stage” component which gives one high school guitarist and one high school drummer the opportunity to win the chance to perform at a GRAND-AM Rolex Sports Car Series event in his/her city. In Tune Monthly, the publication for music students and teachers in grades 7-12, and DW will be co-hosting the auditions at select Guitar Center locations. Guitar audition winners will take home a PRS SE electric guitar, PRS SE amplifier and a PRS 18ft instrument cable. Drum-playing winners get a DW All-Maple Performance Series 4-piece Drumset in Pewter Sparkle FinishPly(tm) with 9000 Series Hardware and Pedals Performance 4 piece tom pack w/ snare,16x20 bass, 9500TB, 9100M, 9000, 9300, (2) 9999, and 9700 heavy-duty hardware compliments of DW. Both winning teens will also get the opportunity to perform with PRS artist and blues phenom, Davy Knowles. For details and official rules on the “In Tune Race to the Stage” promotion, visit

Fan Day events bring players additional unique opportunities, including free setups on PRS guitars, in-depth product demonstrations by PRS and DW team members, the chance to meet GRAND-AM personnel and experience their interactive mobile display, which includes a race car, and the opportunity to tour DW’s Mobile Music Trailer filled with the latest DW and PRS gear

Fan Day events are planned throughout the season starting in New York on June 8th at Guitar Center Rochester with a race-day concert on June 28 at Watkins Glen International. The action moves to Independence, MO for an August 3rd Fan Day at Guitar Center and a race-day concert at Kansas Speedway on Friday, August 16th. The season culminates with a final 2013 Fan Day at Guitar Center Manchester, CT on September 14th and a race-day concert at Lime Rock Park on September 27th.

In addition to the above schedule: PRS and DW have added two new events to the season, appropriately called “PRS Gear Heaven Party” events, to give musicians special VIP treatment while showing off all the latest PRS and DW gear. The Gear Heaven Parties offer the opportunity to hear demonstrations, meet artists, hang with PRS/DW/GC staff, mingle with our GRAND-AM Road racing friends and drivers, tour the DW Mobile Music Trailer filled with PRS and DW gear, play and even purchase gear, possibly win a prize or two and hear a concert by PRS and DW recording artists. The schedule is as follows:

June 29th PRS Gear Heaven Party at Watkins Glen International

July 25th PRS Gear Heaven Party at the Indianapolis Hard Rock Café

For more information about PRS Gear Heaven Party events, please visit

For details and Official Rules of the “In Tune’s Race to the Stage,” please visit

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